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January 19, 2012

Wal-mart to let products compete for shelf space

Wal-mart is trying a radical new approach to determining what is allowed on the store shelves. The new campaign is called "Get on the Shelf"

"Get on the Shelf allows companies to bypass the sales process and compete for a spot on Walmart's website, as well as in its stores."

"For a long time, the ability to get a product into a retail store was at the sole discretion of the store buyer," said Venky Harinarayan, senior vice president of Walmart Global e-commerce. "We are removing these barriers by giving anyone a chance to launch their product at Walmart and reach millions of shoppers nationwide.""

Posted by Rob Kiser on January 19, 2012 at 1:55 AM

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